Though we enjoy the freedom of going it alone and flying the flag for independent sustainable fashion, we will be forever grateful to ASOS for the leg up they gave us.
ASOS gave us access to a wide range of customers. Whilst selling from our Boom Done ASOS Marketplace Boutique, we had our first international order. After that, they came rolling in from all over the place: USA, Russia, Spain and Japan...the list goes on.
We were featured in their newsletter and went on to win 'Boutique of the Week'.
There's also that time we were featured on BuzzFeed!
Here's a screen shot of our article and the video we collaborated on:
This was exciting! What a banging Christmas present from Eleanor O'Neill. She's the Founder and Designer at Study 34 and a journalist for the Huffington Post.